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Celestron 44102 400x Power Laboratory Biological Microscope
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DescriptionCelestron 400X Laboratory Biological Microscope. For entry - level microscopes, it's in a class of its own! Reveal the magic in everyday objects! The texture of each rock, the fragile wings of an insect, or the veins of a leaf... all magnified in magnificent detail. You open your child up to a whole new intriguing world from the moment they open the box. Dollar-for-dollar, it might be the best entry-level Scope available. Where cheap-o beginner microscopes typically utilize plastic components and flimsy construction, Celestron®'s 400X Microscope is precision made with metal components, and includes a condenser and diaphragm, which beginner scopes rarely include. And it's amazingly powerful, up to 400X to reveal details you never knew existed. For performance and quality on a tight budget, Celestron is at the head of the class! Details: 40X / 100X / 400X magnification; 10X eyepiece, with 4X, 10X and 40X objective lenses; Precision all-metal body; Fully coated optics for top clarity, contrast and brightness; Microscope head: monocular, adjustable 0-60 degrees; Includes 5 prepared slides: intestine, honey bee mouth parts, corn stem, year tilia stem, and winter jasmine leaf; 50 mm (2") mirror illumination for extra-bright image picture; Condenser and 5-disc diaphragm built-in; Coarse and fine focus knobs; Eyepiece F.O.V.: 12 degrees; Stage: Plain, 110 mm x 120 mm; Weighs 5 lbs. Order yours today! Celestron Laboratory Biological Microscope Features
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How Specialty Retailers Can Uncover Pockets of Hidden Sales
One of the most significant advantages enjoyed by the large discounters and big box merchandisers are their economies of scale. By buying an enormous volume of commodity products from their vendors, they can drive prices downward on those items. As a result, the megastores can charge less for basic items than specialty retailers can profitably charge.
Having said that, independent shop owners can find their opportunity in niches. If online retailing has made one thing clear, it is that consumers will easily gravitate toward products they want to buy if they are only given the option. Below, we'll explore the long tail of retailing in the context of how small shop owners can profitably cater to niches.
Using News As A Retailing Model
To lay the groundwork for this discussion, consider the evolution of news distribution. Years ago, there were only a few channels through which you could receive the news: newspapers, network television, and radio. To be sure, consumer choice was severely limited. Today, in addition to those choices, people retrieve current events from cable television, blogs, and thousands of other online sources. In effect, the number of choices from which consumers can select has grown exponentially.
Many of these news sources cater to specific demands. Some are conservative and others are progressive. Some offer a broad swath of topics while others provide updates on certain industries or sectors. This is a perfect model for the future of small, independent retailing. Local merchants need not compete with mass merchandisers for a share of the market on basic commodity items. Instead, they should carve a niche for themselves.
Why Independent Merchants Should Carve A Niche
With the debut of online properties such as Amazon, eBay, iTunes, and Netflix, consumers have grown accustomed to having access to niche products. Were they to buy a package of paper towels, any brand might do. On the other hand, their tastes in books, movies, electronics, and hundreds of other retail categories has expanded into specialized areas. Therein, lies a small retailer's opportunity.
Independent merchants can more easily attract a loyal customer base by catering to niches that are underserved by the megastores. For example, an astronomy enthusiast may be able to purchase a telescope from a mass merchandiser. However, the selection of mounts, eyepieces, and different optical designs will be severely lacking. By contrast, a small retailer who specializes in that niche can better accommodate that market.
Limitations Of Inventory Management
In any physical retail setting, merchants must cope with limited cash flow and struggle with efficient inventory management. After all, there is only so much cash and floor space and both must be used productively. Meanwhile, having cash flow tied up in merchandise is a balancing act; there must be enough merchandise held in stock to satisfy customers without unnecessarily tying up limited resources.
Catering to a tightly defined niche makes cash flow and inventory management simpler. The wide variety of assortments are targeted to a similar audience. Average ticket prices increase, customers return more often to purchase additional items, and if demand is forecast properly, inventory turns over more quickly.
The Value Of Long-Tail Retailing
What I've described above is not to suggest niche retailing eliminates the need for tight controls. You should still keep your inventory as lean as possible, negotiate favorable terms with your vendors, and watch your cash flow. Furthermore, you should avoid sporadic expansion into unrelated assortments (unless you have identified a clearly defined demand) and focus on providing the best experience possible for your customers.
That said, long-tail retailing is a strategy to leverage the growing trend toward specialized niche products. Small retailers can use that strategy to avoid competing with the big box merchandisers on commodity items.
About the Author
G.A. Wright's experts are
retail liquidation
sales specialists, who produce big increases in sales volume and attract big audiences. Check out their website for more information: http://www.gawrightsales.com
Orion SkyQuest XT10 Classic..... Need some Help Please!?
Is that telescope big enough to see alot of deep space objects? What all DSO can be seen through it with a 10mm eyepiece? How do I locate objects in the night sky??? Im having problems finding stuff in my telescope.. I found saturn, the orion neb... & the moon.... thats all.... What all can I see in it? Is that telescope a good one or did I get ripped off???
Your scope will gather enough light to keep you busy for years observing. But the mount itself is fully manual, so you'll need to learn your way around the sky to find things.
Get yourself some nice star charts. Sky & Telescope publishes a nice one that's not very expensive. You can also look for sky information on line.
Here's a link to one - you'll need to give it your longtitude and latitude to get an accurate map:
< http://www.fourmilab.ch/yoursky/ >
Next, forget about the 10mm eyepiece for locating objects.
It's got too much magnification for a beginner to use to hunt things down. (higher power means you see less sky at once) You can use it for observing objects in greater detail after you find them.
Get yourself a nice wide field low power eyepiece. Something in the range of 30mm would be good.
If it's in your budget, I suggest the TMB 30mm Paragon eyepiece. At $250, it's a significant investment, but quality eyepieces are a lifetime investment.
If your budget is more limited, look for a 30mm eyepiece that has a 2" diameter barrel. A good resource for telescope information is the forums at:
< www.cloudynights.com >
Otherwise, see if you can find an astronomical society or club in your area, visit them, and consider joining. The dues are typically quite reasonable.
Good luck, and enjoy.
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Celestron 44102 400x Power Laboratory Biological Microscope
List Price: |
DescriptionCelestron 400X Laboratory Biological Microscope. For entry - level microscopes, it's in a class of its own! Reveal the magic in everyday objects! The texture of each rock, the fragile wings of an insect, or the veins of a leaf... all magnified in magnificent detail. You open your child up to a whole new intriguing world from the moment they open the box. Dollar-for-dollar, it might be the best entry-level Scope available. Where cheap-o beginner microscopes typically utilize plastic components and flimsy construction, Celestron®'s 400X Microscope is precision made with metal components, and includes a condenser and diaphragm, which beginner scopes rarely include. And it's amazingly powerful, up to 400X to reveal details you never knew existed. For performance and quality on a tight budget, Celestron is at the head of the class! Details: 40X / 100X / 400X magnification; 10X eyepiece, with 4X, 10X and 40X objective lenses; Precision all-metal body; Fully coated optics for top clarity, contrast and brightness; Microscope head: monocular, adjustable 0-60 degrees; Includes 5 prepared slides: intestine, honey bee mouth parts, corn stem, year tilia stem, and winter jasmine leaf; 50 mm (2") mirror illumination for extra-bright image picture; Condenser and 5-disc diaphragm built-in; Coarse and fine focus knobs; Eyepiece F.O.V.: 12 degrees; Stage: Plain, 110 mm x 120 mm; Weighs 5 lbs. Order yours today! Celestron Laboratory Biological Microscope Features
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Orion SkyQuest XT10i IntelliScope Dobsonian Telescope
Sale Price: $729.99 |
DescriptionThis remarkable scope combines powerful 254mm-diameter reflector optics with point-and-view simplicity in one nicely portable package. And with included Computerized Object Locator, even the first-time stargazer can pinpoint the location of 14,000+ celestial wonders stored in the IntelliScope's databank. It's like having your own personal tour guide to the universe! The optical tube houses an 10" (254mm) parabolic mirror and rides on our state-of-the-art Dobsonian base, equipped with springless CorrecTension friction control for smooth movement and always-perfect tube balance. Features
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Citiwell National Geographic Kids 375X Power Telescope with Tripod
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DescriptionThe Citiwell NG50500 National Geographic 50MM-500MM Telescope is a full Size Refractor Telescope, rests on a Full Height, Adjustable Aluminum Tripod. The Citiwell NG50500 National Geographic 50MM-500MM Telescope includes 3 Eyepieces and a 3X Barlow Lens Delivering magnification up to 375X. 90 Degree Diagonal Eyepiece provides Right Side Up Viewing and 6x25 Finder Scope Makes Aiming at Far away Objects Easy. 50MM Diameter Glass Lens and a 500MM Focal Length make and Impressive Family Telescope that can be enjoyed by users Of All Ages. Order the Citiwell NG50500 National Geographic 50MM-500MM Telescope today! Features
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Tasco Essentials 8x21 Binocular (Black)
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DescriptionUltra-light binoculars offer outstanding compact performance with rugged, rubber armor ideal for hiking, backpacking or bicycling. Features fully coated optics for brightness, 8X magnification with 21mm objective lens, rubber fold-down eyecups for eye relief. Designed to fold down into itself to become even more compact. Includes carrying case. Limited lifetime warranty. Features
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Celestron 21024 FirstScope Telescope
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DescriptionIn 1609, world-renowned Italian scientist, Galileo Galilei, introduced an elementary telescope to the growing astronomy community, which sparked interest into the mysterious night sky for centuries to come. Four centuries later, in celebration of the International Year of Astronomy 2009, Celestron offers the portable FirstScope Telescope. The FirstScope pays tribute to Galileo Galilei and many of history's most notable astronomers and scientists by displaying their names around the optical tube. Honoring the contributions of these men and women, who brought us one step closer to understanding the universe around us. The FirstScope is a wonderful keepsake for anyone interested in astronomy. This quality Dobsonian style telescope features a 76mm aperture reflector optical tube. FirstScope is an ideal entry-level astronomical telescope. It is very easy to observe with; you simply navigate the night sky by moving the tube in the direction of the desired object, making the viewing experience a snap! The compact design makes it easy enough to take with you on your next outdoor adventure. FirstScope is also stylish enough to be a decorative fixture on your bookshelf or desk. Features
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Celestron 21061 AstroMaster 70 AZ Refractor Telescope
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DescriptionCelestron AstroMaster 70AZ 45 - 90X Refractor Telescope. Affordable, powerful, lightweight... the perfect choice for amateur astronomers and backyard stargazers! Proving once again that you don't need NASA's budget to see the stars. If you're aiming to get started in astronomy, the AstroMaster 70AZ's blend of quality optics, entry-level usability and affordable price is tough to beat. It's lightweight, easy to haul to the darker skies found outside city limits, and requires no tools to set up. For celestial and "earthbound" observation on a dime, the Celestron AstroMaster outshines the rest! Specifications: Pan-handle altazimuth style mount controls easily for smooth pointing; perfect for terrestrial and celestial viewing; 70 mm aperture size; Includes 20 mm eyepiece for 45X magnification, 10 mm eyepiece for 90X; Refractor optical design; Fully-coated glass optics with high-transmission coatings for enhanced brightness and clarity; Built-in StarPointer red laser for easy targeting; Comes with The Sky X Planetarium software, featuring a 10,000 object database to get you started; Focal length: 900 mm; Focal ratio: 12.86; Limiting stellar magnitude: 11.7; Light-gathering power: 165X; Angular F.O.V.: 1.1 degrees; Linear F.O.V.: 58'; Optical tube length: 36"; 1.25" erect image diagonal; Weighs 18 lbs. Includes aluminum tripod with 1.25" steel tube legs. Order yours today! Celestron AstroMaster 70AZ 45-90X Refractor Telescope Features
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Barska BlackBlackhawk 20-60x60 Waterproof Straight Spotting Scope w/Tripod, Soft Carry Case & Premium Hard Case
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DescriptionBarska 20 - 60x60 mm Waterproof Blackhawk Spotting Scope. Big name quality, big time VALUE! Cheap equipment just doesn't cut it. But the Barska Blackhawk 20-60x60 mm Spotting Scope gives you a great price on full-function features you'd normally pay BIG bucks to get. Engineered with unsurpassed optical performance and durability by those who understand the harsh hunting conditions scopes have to endure. Designed for the discriminating hunters who demand only the best, this Blackhawk is the best value in its class. Zoom in on the features: Big 60 mm objective increases light gathering ability for brighter images in low-light conditions; Multi-coated optics maximize light transmission for superior brightness and clarity; Powerful zoom provides 20-60x magnification; 91-45 ft F.O.V. @ 1,000 yds.... close focus: 23 ft; Complete waterproof protection is ideal for all-weather conditions; Long 18-15 mm eye relief and flip-down eyecups are perfect for glasses and non-glasses wearers alike; Glare-reducing sunshade included; Rubber armor designed to protect and absorb shock; Quality pan-head tripod; Premium hard carry case included, plus soft-side case; Approx. 15", 2 3/4 lb.; Spot your target without killing your budget. Order Today! Barska 20-60x60 mm Waterproof Blackhawk Spotting Scope The Barska Blackhawk 60mm spotting scope is a terrific value because it offers very good optical performance in a compact and affordable package. The scope itself features waterproof design, multicoated optics, and a zoom eyepiece with magnification ranging from 20X up to 60X. The accessories include a light weight table-top tripod, a soft caring case, and a durable hard shell case that will allow the rubber armored scope to stand up to a lifetime of use. The Blackhawk 60mm spotting scope uses a multi-coated objective lens and rugged porro-prism design for bright, clear images. At 100 yards, I can clearly focus in on a target, even when I crank the magnification up to the maximum 60X. When I use the scope for wildlife spotting, the sweet spot seems to be about 30X magnification; 30X gives me an ideal combination of sharp images and a wide field of view, perfect for identifying Puffins and Pelicans along the coast. I also like the compact size and light weight of the Blackhawk 60. At only 14 inches long and weighing less than two pounds, the Blackhawk 60 is light enough to use a photo tripod such as the SLIK U-9000 in the field. Like other entry level spotting scopes, the Barska Blackhawk 60 uses an Achromatic objective lens, which means that some false color or blue fringing is noticeable at high power. I’ve been pleasantly surprised by the quality and value of the binoculars and spotting scopes imported by Barska the last few years. The Barska Blackhawk 60mm spotting scope simply offers very good optical performance for a very reasonable price. --Jeff Phillips Pros: Excellent price/performance ratio Very good Achromatic optics Waterproof design with rubber coating Premium hard shell case included Cons: Blue fringing noticeable at high power Limited eye relief for eyeglass wearers Features
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Alpen 20-60x80 Spotting Scope Kit
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DescriptionSpotting scope users demand top-quality optics that perform flawlessly under all weather conditions. Enter the Alpen 20-60x80 spotting scope kit, which includes a waterproof, fogproof spotting scope that's ideal for backcountry use, benchrest shooting, or just checking out the scenery from your backyard. The scope is equipped with BaK-4 lenses and fully multicoated optics, guaranteeing superior brightness, resolution, and edge clarity regardless of your subject. The scope's 20 to 60x magnification range and 80mm objective lens, meanwhile, provide a generous field of view at low power and a super-close-up view of distant objects at high power, so you can enjoy the best of all worlds. And the Alpen scope stands up to rough handling thanks to the nitrogen-filled housing, which is waterproof, dustproof, and shock-resistant. The kit also comes with a micro-adjustable (vertical and horizontal) tabletop tripod for stability and a durable, attractive foam-filled aluminum case for full scope protection. Other features include a 45-degree angled eyepiece with a 360-degree adjustable body collar and an extendable sunshade. The scope carries Alpen's lifetime warranty against defects in materials and workmanship. Specifications Magnification: 20x to 60x Objective lens diameter: 80mm Eyepiece: 45-degree angled Focus system: Center Prism type: Porro Field of view: 113 feet @ 1,000 yards (20x); 55 feet @ 1,000 yards (60x) Exit pupil: 4mm to 1.33mm Eye relief: 19mm to 18mm Close focus distance: 20 feet (20x) to 25 feet (60x) Prism material: BaK-4 lenses Lens coating: Fully multicoated Tripod adaptable: Yes Waterproof/fogproof: Yes Type of case: Aluminum Length: 17 inches Weight: 56 ounces Warranty: Lifetime About Alpen Optics Established in 1997, Alpen Optics produces a full line of binoculars, spotting scopes, riflescopes, and accessories designed to offer superior value to the consumer. The company produces more than 70 products and accessories chock full of features and benefits normally found on much more expensive brands. Alpen backs up its commitment to quality manufacturing with a limited lifetime factory warranty. Alpen is headquartered in Rancho Cucamonga, California. Spotting scope users demand top quality optics that perform flawlessly under all weather conditions. Alpen spotting scopes are nitrogen filled, waterproof, dustproof, and shock-resistant. Made to perform flawlessly under all weather conditions, Alpen spotting scopes feature multi-coated lens and powerful magnification that cuts through visual noise to let you spot and hold your subject with ease. Alpen spotting scope kits provide a durable and safe way to protect your spotting scope and accessories. All cases have internal molded foam protection. It also includes micro adjustable (vertical and horizontal) metal table top tripod. Features
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